DESIGNING WITH TYPE PROBLEM:
Using only letterforms, create six typo
graphic designs in the areas indicated on
the assignment sheet. The essence of
each design is to be created using only
the designated typefaces. Use a mini-
mum of two letterforms and as many
colors as your concept dictates (except
for the negative-positive problem, for
which only black and white is required).
Analysis: All six problems are formal
istic exercises in seeing letterforms
infinite possibilities as communication
vehicles. The primary intention here is
to explore various aspects of the funda-
mental design principle of contrast
Negative-positive relationships, scale,
and patterning are explored. By experi-
menting with type within the parame-
ters of these design principles
designers can develop basic skills into
personal expressive repertoires.
Note: This problem is an extension of
the Black Square Problem (see page 16).
The
major difference is that letterforms
are substituted here for the black
squares, and color now can play an important role.