Design Culture

Create a poster for a lecture series about contemporary design. Carefully consider the typographic hierarchy of the information presented. A viewer should be able to easily understand the calendar of events and to quickly learn who the main speakers are. The poster must also convey the excitement of contemporary design to an audience of designers and students. The information itself must constitute the “imagery” of the poster.

Size: 13 x 19.

Your poster must be purely typographic. You may use colors, shapes, and lines as well as text, but no falling leaves or angels.

Step one : First draft of design. Present design at actual size. If your poster “bleeds,” then neatly tile and trim your printout.

Step two : Second draft of design.

Step 3: final presentation, Trim poster to edge. Neat, careful tiling is acceptable.

Warning The Memo Problem

Don’t let your poster look like an interoffice memo! Don’t be a slave to the document. For example, the name of the lecture series and the museum address don’t have to be at the top of the poster. Instead of making one big text box, break up the content and move it around the page. Use an interesting variety of type sizes (some big, some small), but use variety in a consistent way. Mind the hierarchy! Use color. Even just making the background a color (try printing on colored paper) helps your piece look more like a poster, and less like a…memo.

requires information:  You may copy and paste.

Design Culture Now

Cooper-Hewitt, National Design Museum

2 East 91st Street

New York City

Erik Adigard | M.A.D.

Thursday, September 12

6:00 pm

Graphic designer Erik Adigard founded McShane

Adigard Design (M.A.D.) in 1989. The firm has since

designed Web sites, multimedia installations, and

print publications for global clients, including Wired

magazine..

Julie Bargmann | D.I.R.T. Studio

Tuesday, October 9

7:30 pm

Julie Bargmann founded D.I.R.T Studio, a landscape

consultancy, in 1992. Recent projects include

the landscaping of the Massachusetts Museum of

Contemporary Art in North Adams, and Riverside Park

South and the Hudson River Park in New York City.

Michael Gabellini | Gabellini Associates

Wednesday, November 2

6:00 pm

Michael Gabellini, a graduate of the Rhode Island

School of Design, worked for Kohn Pedersen Fox

Associates before founding his own practice in 1991.

Recent projects include exhibitions for the Guggenheim

Museum, the Marian Goodman Gallery, and the

Council of Fashion Designers of America.

Rebeca Méndez | Méndez Communications

Thursday, December 4

6:30 pm

Rebeca Méndez, born and raised in Mexico City

and trained at the Art Center College of Design in

Pasadena, has designed publications for the Getty

Center, the Los Angeles County Museum of Art, and

the Whitney Museum of American Art.

 

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